Case Study: Mina & Vine keeps business afloat during COVID-19 with Amazon Pay

How these entrepreneurs are fighting to keep their businesses afloat

Mina & Vine, a small apparel brand founded by Brittany Garman, was gearing up to launch a line of nursing scarves in March 2020 when the COVID‑19 pandemic forced shops to close and wiped out a selling season. Faced with lost revenue, disrupted supply chains and a sudden, rapid shift to online buying, the company had to pause expansion plans and move into survival mode. Amazon Pay is the vendor that featured Mina & Vine in its Paytalks Stories series.

Amazon Pay used its Paytalks Stories platform to spotlight Mina & Vine’s experience, sharing how Garman pivoted operations and adjusted strategy during the downturn. The exposure highlighted the brand’s shift to taking preorders for its fall scarf collection and early signs of recovery as stores reopen; while no specific sales figures are provided, Amazon Pay’s storytelling helped amplify Mina & Vine’s message and momentum during a difficult period.

Mina & Vine