Case Study: The Washington Post achieves 30-second subscription sign-ups and higher conversions with Amazon Pay

How the Washington Post and Amazon Pay are making the subscription sign-up process easier

The Washington Post faced the challenge of reducing friction in digital subscription sign-ups as journalism moved online. To streamline the process, The Washington Post integrated Amazon Pay into its website so readers could use payment information already stored in their Amazon accounts, enabling sign-ups in under 30 seconds—about 65% faster than other payment options.

By implementing Amazon Pay, The Washington Post increased overall conversions and reduced card-decline rates (Amazon Pay can use backup cards when funds are insufficient), helping grow its paid digital base to more than 1 million subscribers and positioning the publisher to expand subscriptions globally.

The Washington Post

Miki King

Vice President of Marketing