Case Study: True Religion achieves a streamlined online checkout and improved digital shopping experience with Amazon Pay

How the signature jeans brand of the 21st century is reimagining their legacy

True Religion, the signature-jeans brand, faced the challenge of staying relevant amid the rise of athleisure, economic headwinds, and growing demands for inclusivity and sustainability. To modernize its commerce and make its products broadly accessible—from expanded size ranges to off-brand price points—the brand delivers a state-of-the-art digital shopping experience that includes digital checkout options such as Amazon Pay.

By integrating Amazon Pay into its checkout mix, True Religion streamlined the online purchase flow to make checkout faster and more convenient for customers across devices and regions. While specific performance metrics were not disclosed, the Amazon Pay integration supports True Religion’s goals to reduce friction in digital shopping, broaden customer reach, and reinforce its repositioning as an accessible luxury.

True Religion