Case Study: Crayola achieves streamlined, secure online checkout and faster payments with Amazon Pay

How the legendary crayon brand is innovating playtime in the interconnected age

Crayola, the 135‑year‑old maker of crayons, markers, craft kits and personalized products, wanted to make its growing digital storefront easier and faster for customers to use — especially for personalized and bulk purchases and impulse buys from its DIY and free coloring content. To address checkout friction and improve payment convenience, Crayola partnered with Amazon Pay to integrate a familiar, secure payment option on its site.

Amazon Pay streamlined Crayola’s checkout by enabling quick, secure payments using customers’ existing Amazon credentials, reducing friction and improving the overall shopping experience. The integration delivered faster, more convenient transactions and strengthened customer trust; while Crayola and Amazon Pay continue to explore future enhancements, Crayola reports improved convenience for shoppers (specific performance metrics were not disclosed).

Crayola