Case Study: Shapermint achieves a shift in women's perception of shapewear with Amazon Pay

How Shapermint is changing women’s view of shapewear

Shapermint, a direct-to-consumer women’s shapewear brand founded in 2018, set out to change the narrative around shapewear by promoting body positivity, comfort, and community. Facing the challenge of building trust with new customers and scaling an online-first experience, Shapermint partnered with Amazon Pay to offer a familiar, secure payment option on its site.

Amazon Pay provided a trusted, seamless checkout solution that helped reduce friction for shoppers and reinforced Shapermint’s credibility as it grew its audience. While the case study does not share specific metrics, the Amazon Pay integration supported Shapermint’s focus on product quality, community content, and broader brand recognition (including featured coverage like Yahoo), helping the company expand its online presence.

Shapermint