Case Study: Rockler boosts DIY engagement with Amazon Pay

How Rockler uses education as a tool to engage their passionate community of woodworkers and find new ones

Rockler, the 65-year-old family-owned woodworking retailer, has long focused on educating its DIY community while keeping pace with changing customer habits. As its business expanded from catalog sales to stores, ecommerce, and third-party channels, it needed a way to keep woodworkers engaged online and offline.

Amazon Pay’s customer story highlights how Rockler used educational content across its website, email, stores, and YouTube channel to reach woodworkers with how-to articles, skill-builder videos, and product-focused guides. The approach helped Rockler build a strong content presence, including more than 12 years of YouTube content, 128k subscribers, and a holiday gift guide that generated over 150k views in a few months.

Rockler