Case Study: Overdose achieves higher conversions and smoother checkouts with Amazon Pay

How Overdose’s “anti-agency” model is disrupting the ecommerce space

Overdose is a New Zealand–born "anti‑agency" digital commerce firm serving brands like Nestlé, Nine West and Patagonia. Faced with the ecommerce challenge of removing checkout friction, raising conversion rates and AOV, and modernizing legacy platforms, Overdose looks for payment and UX solutions that shorten purchase paths — including integrating Amazon Pay into clients’ checkouts.

To solve that problem, Overdose implemented Amazon Pay to give shoppers a familiar, trusted fast‑checkout option that reduces friction and taps Amazon customers. The Amazon Pay integration drove measurable improvements in checkout performance — Overdose reports a meaningful lift in checkout KPIs, higher conversions and stronger brand trust for clients using Amazon Pay.

Overdose

Andrew Potkewitz

Director-Global Partnerships & Marketing