Case Study: Swoonery achieves a gold-standard customer experience with Amazon Pay

How one female founder is transforming the way we shop for jewelry

Swoonery, founded by Jean Z. Poh, is an online fine‑jewelry retailer that set out to solve a common e‑commerce challenge: translating the personal, high‑trust in‑store jewelry experience into a convenient, high‑quality digital one. To support a seamless checkout and broader visibility, Swoonery worked with Amazon Pay and was featured in the Amazon Pay Holiday Gift Guide, while building a customer‑first site with chatbots, machine learning recommendations, Style Profiles, and a dedicated Client Experience Team.

Amazon Pay’s involvement helped Swoonery present a friction‑free payment and promotional experience that complements its personalized shopping approach; the partnership also increased Swoonery’s exposure through the Amazon Pay Holiday Gift Guide. As a result, Swoonery today carries 25 high‑end brands and continues to focus on service, access and convenience—though the case study does not report specific numerical metrics.

Swoonery

Jean Z. Poh

Founder