Case Study: AutoPets achieves faster checkout, increased customer trust and higher sales with Amazon Pay

How one business uses Amazon Pay innovation to improve the customer experience

AutoPets, maker of the automatic Litter‑Robot self‑cleaning litter box, wanted to simplify its direct‑to‑consumer checkout experience and offer trusted alternative payment options. To do this it added Amazon Pay (integrated quickly through its Magento e‑commerce platform), enabling customers to use Amazon credentials and stored payment info for faster, more confident purchases.

Amazon Pay drove measurable gains: Amazon Pay orders rose from 15% at launch to 35% of all orders, customers check out faster, and AutoPets spends minutes rather than hours vetting high‑value Amazon Pay transactions thanks to improved fraud signals. Joint marketing and the invitation‑only Curator advertising program added an incremental ~5% order volume, and ongoing collaboration (including Alexa integrations) expanded AutoPets’ ability to reach and serve customers — all enabled by Amazon Pay.

AutoPets

Jacob Zuppke

Executive Vice President and COO