Case Study: Jinx, a direct-to-consumer dog-food brand, boosts online sales and subscriptions with Amazon Pay

How Jinx is disrupting the $75 billion dog-food industry

Jinx, a direct-to-consumer dog-food startup founded by former Casper executives, set out to disrupt the $75 billion pet-food market by offering an all-natural, appropriately proportioned kibble for lightly active, Millennial-owned dogs. To meet Millennial expectations for wholesome ingredients, transparency, and a seamless digital experience, Jinx launched online sales and subscription plans and integrated Amazon Pay as a checkout option.

By integrating Amazon Pay, Jinx streamlined online purchases and recurring orders, making it easy for customers to buy on demand or enroll in a subscription with a 10% discount on recurring shipments. Amazon Pay’s seamless payment experience helped support Jinx’s DTC launch, reduced friction at checkout, and aligned the brand with the digital habits of its target Millennial audience.

Jinx

Terri Rockovich

Chief Executive Officer