Case Study: Lulu and Georgia achieves easier home décor shopping and faster checkout with Amazon Pay

How ecommerce site Lulu and Georgia guides customers through the daunting world of home décor

Lulu and Georgia, an ecommerce home‑decor retailer founded by Sara Sugarman, helps style‑minded but often intimidated shoppers by offering rich inspiration, guides and a Shop by Look experience to simplify room design. To reduce purchase friction for customers who may feel overwhelmed by design choices, Lulu and Georgia integrated Amazon Pay to let shoppers check out with just a few clicks.

By implementing Amazon Pay, Lulu and Georgia streamlined the checkout experience, shortening the path from inspiration to purchase and reducing friction at payment. The case study highlights the simplified, quick checkout enabled by Amazon Pay but does not provide specific numeric metrics; nonetheless, Amazon Pay supports Lulu and Georgia’s goal of converting inspired browsers into buyers and improving the overall customer experience.

Lulu and Georgia

Sara Sugarman

Founder