Case Study: Avis Budget Group achieves seamless, money-saving bookings with Amazon Pay

How Avis is pulling ahead of the competition

Avis Budget Group, the parent of Avis, Budget, and Zipcar, faced the challenge of reinventing a 73‑year‑old rental business to meet modern customer expectations for seamless, digital mobility. To accelerate that shift from “rental car company” to “mobility solutions provider,” Avis partnered with Amazon Pay (and integrated an Amazon Alexa booking skill) to simplify booking and payments and to offer incentives for customers using their Amazon accounts.

Amazon Pay enabled voice‑enabled reservations via Alexa and one‑click payments with discounts and Amazon.com Gift Cards, complementing Avis’s broader connected‑car and app strategy. Those digital initiatives helped drive more than 1.5 million app transactions from over 400,000 unique customers, lifted customer satisfaction by 20%, and supported Avis Budget Group’s continued revenue growth—demonstrating measurable gains from the Amazon Pay collaboration.

Avis Budget Group

Beth Kinerk

Senior Vice President