Case Study: MVMT doubles mobile conversion rates and streamlines checkout with Amazon Pay

How analog does digital, the success of MVMT

MVMT, the Los Angeles–based direct‑to‑consumer watch and accessories brand, faced the challenge of turning social buzz and a value price point into reliable online sales—especially on mobile—while building trust with millennial and Gen Z shoppers. To streamline checkout and reduce friction for those customers, MVMT deployed Amazon Pay as part of its e‑commerce stack.

By adding Amazon Pay alongside a responsive, mobile‑first storefront, MVMT delivered a faster, more familiar checkout experience that reduced abandonment and boosted conversions. MVMT’s optimization efforts, including Amazon Pay, helped more than double their mobile conversion rates in 2017, supporting the brand’s rapid revenue growth.

MVMT

Jake Kassan

Chief Executive Officer