Case Study: BigCommerce achieves streamlined checkout and increased conversions with Amazon Pay

How Amazon Pay improves the customer experience for BigCommerce Merchants

BigCommerce, a leading ecommerce platform, wanted to give its merchants a faster, more trusted checkout option to boost conversions and improve the customer experience. To address that need it partnered with Amazon Pay, leveraging shoppers’ stored Amazon payment details to offer a simple, secure, and familiar payment flow.

Amazon Pay’s integration with BigCommerce was quick to deploy—merchants simply added the Amazon Pay button at checkout and connected their merchant accounts—and delivered measurable benefits. Merchants reported strong adoption and positive shopper feedback; for example, Mountain Crest Gardens saw more than 15% of its 2018 orders paid with Amazon Pay, while others praised the painless setup and automated funding. Amazon Pay thus helped BigCommerce merchants attract Amazon customers and streamline checkout.

BigCommerce