Case Study: Chico's achieves faster checkout and stronger customer connections with Amazon Pay

How a trusted womenswear brand helps customers get what they want, when the want it

Chico's, a longtime womenswear brand with more than 600 U.S. stores and a growing digital presence, faced the industry-wide challenge of staying connected to customers and simplifying the online shopping experience. To meet shoppers’ expectations for fast, familiar checkout, Chico’s partnered with Amazon Pay to streamline payments on its site.

By integrating Amazon Pay, Chico’s cut payment time drastically and enabled hundreds of millions of Amazon customers to complete purchases with minimal clicks, reducing checkout friction and supporting a smoother path to purchase. Amazon Pay’s familiar, efficient payment flow helped Chico’s reinforce customer trust and convenience across its digital channels.

Chico’s

Bonnie Brooks

Chief Executive Officer