Case Study: Lacoste achieves seamless shopping and increased customer engagement with Amazon Pay

How a crocodile keeps its bite

Lacoste, the iconic apparel brand, set out to modernize how it engages customers at events and online while staying true to its heritage. This case study, presented by Amazon Pay, outlines Lacoste’s challenge to drive deeper fan interaction and seamless commerce at live events like the Miami Open and French Open while improving digital personalization across its channels.

As highlighted by Amazon Pay, Lacoste deployed a mix of experiential and tech solutions — in-stadium Amazon Alexa devices and a Novak Djokovic digital serve experience at the Miami Open, NBCUniversal ShoppableTV with QR-driven purchases during the French Open, and AI-powered personalization via Dynamic Yield for email. These initiatives enabled on-the-spot shopping from broadcasts and pop-ups and produced measurable gains in email open, click, and response rates, boosting customer engagement and simplifying the path to purchase.

Lacoste