Case Study: Brooklinen (Brooklyn bedding brand) boosts holiday gift sales with Amazon Pay

How a Brooklyn company sets a new standard for sleep comfort

Brooklyn, a Brooklyn-born direct-to-consumer bedding company that launched on Kickstarter and has since grown rapidly, needed to broaden sales channels and simplify holiday shopping as it prepared to open its first brick-and-mortar locations. To make checkout easier for customers and increase holiday visibility, Brooklyn made its products purchasable via Amazon Pay.

Amazon Pay’s integration provided a familiar, streamlined checkout option and helped feature Brooklyn products in Amazon Pay’s Holiday Gift Guide, boosting visibility during a key selling season. The partnership with Amazon Pay delivered a smoother purchase experience for customers and supported Brooklyn’s omnichannel growth strategy through enhanced holiday exposure.

Brooklyn

Rich Fulop

Brooklyn