Case Study: Babywear brand Boba achieves ecommerce growth and community impact with Amazon Pay

How a babywear products’ family business blossomed from a dream into reality

Boba is a family-run babywear brand from Boulder founded by Robert and Elizabeth Antunovich that grew from a personal passion into an online business selling ergonomic wraps and carriers (including a spring/summer 2020 collection). Facing the challenge of scaling an e-commerce business while staying true to its educational, community-focused mission and charitable commitments, Boba is featured by Amazon Pay — highlighting the brand’s online growth and customer-centric approach.

In the case story, Amazon Pay is presented as the vendor partner helping showcase Boba’s online journey and commercial offerings; the write-up emphasizes how Boba expanded its product line, maintained outreach through education and donations, and broadened its reach via its website. The case study does not disclose specific performance metrics or quantified impacts tied to Amazon Pay, but credits the partnership with supporting Boba’s continued e-commerce presence and community-focused growth.

Boba

Elizabeth Antunovich

Boba