Case Study: Gogo increases conversion rates and simplifies inflight payments with Amazon Pay

Gogo adds Amazon Pay option to enhance customer experience

Gogo, the global leader in inflight connectivity that has served more than 50 million in-flight internet sessions, faced a common travel-era checkout challenge: customers found it awkward and slow to pull out and enter credit card details mid-flight. To simplify payments and leverage consumer trust and scale, Gogo added the Amazon Pay option so passengers could pay using the payment information stored in their Amazon accounts.

Amazon Pay was integrated into Gogo’s purchase path quickly through close collaboration and testing between the two teams, delivering an easy-to-implement solution with strong support from Amazon. The result has been “outstanding” — Amazon Pay has grown as a preferred payment channel for Gogo customers, driving measurable improvements in conversion rates and increases in business.

Gogo

Ash ElDifrawi

Chief Commercial Officer