Case Study: Form•Function•Form achieves over 50% of online sales and fraud protection with Amazon Pay

formfunctionform notes that over 50% of company's sales come through Amazon Pay

Form•Function•Form is a small Florida-based maker of leather goods founded by Shawn Reed that sells primarily through its WooCommerce website. The business faced high friction and fraud with its initial payment options and needed a streamlined, secure checkout to support the roughly 60% of sales that come directly from the site, so they adopted Amazon Pay (via the Amazon Pay plugin for WooCommerce).

Amazon Pay was implemented to simplify payment credentials and reduce fraud: customers use their Amazon login and stored payment details for fast checkout, and Amazon Pay’s fraud protections removed the guesswork from order fulfillment. Amazon Pay’s support also helped tune the integration, and the result is measurable—Amazon Pay now accounts for over half of Form•Function•Form’s sales—while returns and refunds can be processed directly from the WooCommerce/WordPress admin.

Form•Function•Form

Shawn Reed

Owner