Case Study: Filson achieves a streamlined, elevated shopping experience with Amazon Pay

Filson blends tradition with innovation

Filson, a 120-year-old outdoors brand known for durable apparel and immersive brick-and-mortar stores, set out to reinvent its shopping experience and modernize its online storefront while preserving its heritage. To streamline checkout and better serve holiday shoppers, Filson partnered with Amazon Pay to offer customers a familiar, fast payment option.

Filson integrated Amazon Pay for checkout and was featured in Amazon Pay’s holiday gift guide, giving shoppers a quick, trusted payment flow and increased seasonal visibility. The vendor name Amazon Pay appears again as the payments solution; the case notes qualitative results—simplified checkout and expanded holiday exposure—but does not provide specific quantitative metrics.

Filson