Case Study: Edible Arrangements achieves one-click checkout and smoother payments with Amazon Pay

Edible Arrangements builds its business on customer care

Edible Arrangements, the 1,200‑store fruit‑bouquet franchise founded by Tariq Farid, faced a payments challenge: they wanted one‑click convenience for customers and a secure, compliant way for franchisees to buy supplies without having to store credit card data. To address those needs they partnered with Amazon Pay, first deploying it in their internal marketplace for franchise procurement and then rolling it out on their customer‑facing website.

Amazon Pay let franchisees make purchases without saving card data and enabled one‑click checkout for consumers while bringing Amazon’s fraud‑protection expertise and compliance guidance to the team. The result was reduced payment‑compliance burden, smoother franchise procurement and lower checkout friction for customers — outcomes Edible Arrangements describes as one of its best collaborations with a vendor.

Edible Arrangements

Tariq Farid

Founder