Case Study: DIFF Eyewear achieves breakout success and scales charitable giving with Amazon Pay

DIFF Eyewear - Customer Case Study

DIFF Eyewear is a direct-to-consumer eyewear brand that built its business around affordable designer frames and a humanitarian one-for-one donation model in an industry dominated by Luxottica's high markups. To grow online sales while keeping checkout simple for customers, DIFF Eyewear partnered with Amazon Pay to streamline payments and support its DTC commerce and social-first marketing efforts.

Using Amazon Pay's payment solutions to simplify the buying experience, DIFF Eyewear was able to scale influencer-driven campaigns and charitable partnerships, turning social buzz into sales and impact. The company achieved breakout visibility — including collaborations with Kendall Jenner (which doubled donations on a campaign) and Khloé Kardashian — maintained accessible pricing ($85–$225), and preserved its measurable one-for-one donation promise (one pair donated for every pair sold). Amazon Pay helped enable that scalable, mission-driven growth.

DIFF Eyewear

Chad Jernigan

Co-Founder