Case Study: Flooring SuperStore achieves 75% faster checkouts and 44% higher conversions with Amazon Pay

Decreasing Checkout Times To Increase Sales

Flooring Superstore, a fast-growing UK online flooring retailer built on the Magento platform, faced friction and lost sales from a lengthy checkout process that required customers to manually enter payment and address details. To improve customer confidence and speed up purchases, Flooring Superstore added Amazon Pay as a third-party payment option.

By integrating Amazon Pay, customers could use saved payment and address information to checkout in 30 seconds or less instead of two to three minutes, which boosted conversion rates by 44%, noticeably improved mobile sales, and contributed to a 10% year-over-year revenue increase. Amazon Pay’s streamlined experience also added trust and reduced friction across the site.

Flooring Superstore

Andrew Kennedy

Commercial Manager