Case Study: Rose & Rex achieves broader reach and new customers with Amazon Pay

Connect your business to more shoppers

Rose & Rex, a retailer of educational, design‑focused toys, faced the common e‑commerce challenge of acquiring quality online customers and driving traffic to their site. They worked with Amazon Pay and participated in Amazon Pay’s Business Accelerator Campaign, which offers feature placements across Amazon Pay marketing channels (blog, social, editorial) and a streamlined checkout experience.

Amazon Pay featured Rose & Rex on its blog and social channels, pairing promotional exposure with an easier payment flow. As a result, Rose & Rex reported new customers discovering their mission and reached a broader network of moms and families, noting that the Amazon Pay partnership both simplified payments and expanded their audience.

Rose & Rex

Allison Klein

Founder