Case Study: Chirp achieves simplified, one-click checkout with Amazon Pay

Chirp - Customer Case Study

Chirp is a direct-to-consumer wellness brand best known for the Plexus/Chirp Wheel+, which has helped over 250,000 people find back-pain relief. Founder Tate Stock grew the company from a $400 prototype into a fast-scaling ecommerce business that faced marketplace competition, manufacturing challenges and rising fulfillment costs — and sells via its own site where customers can use Amazon Pay for a quick checkout.

To streamline the buying experience, Chirp implemented Amazon Pay on its website so customers can complete purchases in just a few clicks with their Amazon account. That frictionless checkout complements Chirp’s influencer-driven marketing and in-house fulfillment, supporting continued growth: Chirp sold over $180,000 in its first year and raised $1.5M on Kickstarter (over $2.1M on Indiegogo), helping the company reach hundreds of thousands of customers.

Chirp

Tate Stock

Founder and CEO