Case Study: BigPoint achieves 26% higher shopping cart values with Amazon Pay instant checkout

Bigpoint Games Scores Huge

BigPoint, a German developer of browser-based and social games, needed to eliminate payment friction that forced players to leave gameplay to buy in-game items. To solve this, BigPoint expanded its use of Amazon Pay—specifically the Amazon Pay instant checkout feature—so players could pay with stored Amazon credentials without interrupting play.

By implementing Amazon Pay instant checkout as a default option, BigPoint now processes 15% of online gaming transactions via instant checkout, with those customers generating 26% higher shopping cart values. Cart abandonment fell from 27% to 19%, boosting revenue and customer loyalty—outcomes BigPoint attributes directly to Amazon Pay.

BigPoint

Nils Plohmann

Head of Payments