Case Study: AuthenticWatches.com achieves 33% higher average order value and 90% reduction in fraud with Amazon Pay

AuthenticWatches.com improves revenue and customer trust with Amazon Pay

AuthenticWatches.com is a family‑owned online retailer of Swiss‑made luxury watches that faced rising fraud and a frictioned checkout as it grew. To simplify buying for shoppers with Amazon accounts and gain stronger fraud protection, AuthenticWatches.com added Amazon Pay to its site, leveraging Amazon’s checkout and fraud‑detection services.

By implementing Amazon Pay, AuthenticWatches.com reduced fraudulent payment transactions by 90% and increased average order value by 33%, enabling the merchant to accept large online payments instead of requiring wire transfers over $10,000. Amazon Pay also shortened checkout to two clicks, freed up staff previously tied to fraud verification, and boosted customer trust through the Amazon association, driving higher revenue per shopper.

AuthenticWatches.com

Berj Kacherian

President