Case Study: Appliance House increases orders by 30% with Amazon Pay

Appliance House streamlines checkout with Amazon Pay through BigCommerce

Appliance House, an online appliance retailer founded in 2008, wanted a faster, more secure checkout experience as it grew. After outgrowing its previous website-hosting provider and payment platform, the company moved to BigCommerce and needed a way to add digital wallets that would give customers a smoother path to purchase.

Using Amazon Pay through BigCommerce, Appliance House added a built-in wallet option that autofills shipping and billing details for shoppers. The company reported a 30% increase in orders, a 10% increase in AOV in 2024, and an 11% uptick in mobile purchases, while also saying it has seen no instances of fraud since implementing Amazon Pay.

Appliance House

Chris Reid

Managing Director