Case Study: Rothy’s achieves 44% more mobile orders and higher average order value with Amazon Pay

Amazon Pay helps Rothy’s improve its customer experience

Rothy’s, the sustainable shoe brand that turns recycled water bottles into handcrafted footwear, needed to improve its mobile checkout experience as mobile represented about 75% of its site traffic. To reduce friction and build trust, Rothy’s added Amazon Pay as a payment option (integrated via Shopify), allowing customers to use their Amazon login and stored payment information for faster, simpler mobile purchases.

Implementing Amazon Pay reduced form inputs and drove measurable gains: Amazon Pay produced 44% more mobile orders than traditional credit cards, Amazon Pay orders grew 7% faster than Rothy’s overall transaction growth year‑over‑year, and Amazon Pay transactions have the highest average order value of any payment method on the site. Rothy’s plans to expand its Amazon Pay integration with Alexa voice purchases and delivery notifications, crediting the Amazon Pay team for helping drive these innovations.

Rothy’s

Kate MacCabe

Director, Product Management