Case Study: Autoplicity.com achieves higher conversions and business growth with Amazon Pay

Amazon Pay Drives Business Growth for Autoplicity

Autoplicity.com, founded by car enthusiasts Sean McWherter and Eddie Lichtenstein, is an online auto-parts retailer focused on low prices, fast delivery and the right part for the right car. Their main challenge was building customer trust and eliminating checkout friction on a new ecommerce site, so they added Amazon Pay to offer the familiar, secure one‑click checkout experience used by millions.

By implementing Amazon Pay, Autoplicity.com removed checkout friction, gained built‑in fraud protection, and benefited from developer support and simple flat‑rate fees. Conversion rose quickly after launch, more than 20% of customers now choose Amazon Pay at checkout, marketing ROI improved, order verification time decreased and the company attracted new customers thanks to the Amazon Pay brand.

Autoplicity.com

Sean McWherter

Co-founder