Case Study: AllSaints achieves 15% higher average order value with Amazon Pay

AllSaints increases Order Value with Amazon Pay

AllSaints, the global fashion retailer, needed to reduce checkout abandonment and make online purchasing seamless as more sales moved to its website. To solve this friction at payment and address entry, AllSaints integrated Amazon Pay into its checkout flow.

Using Amazon Pay’s streamlined checkout, 24% of customers chose the option within the first two weeks, average order value increased by 15%, and overall checkout conversion improved (reported as a 34% uplift). Amazon Pay thus simplified the customer experience and drove measurable incremental revenue for AllSaints.

AllSaints

Rich Ascott

Global Digital Director