Case Study: Tadaa scales to 500,000 new users and quadruples photo capacity with Amazon CloudSearch

Tadaa - Customer Case Study

Tadaa — a product of menschmaschine Publishing — is an iPhone camera app with HD photo effects that faced the challenge of supporting unpredictable viral growth while avoiding heavy systems-administration overhead. To get fast time-to-market, global reach and elastic scalability, Tadaa adopted AWS-managed services and used Amazon CloudSearch for scalable search functionality as part of its cloud stack.

Tadaa implemented a message-based backend and moved core workloads to AWS managed services (including Amazon DynamoDB, Amazon S3, Amazon EC2, Amazon ElastiCache and Amazon CloudFront) with Amazon CloudSearch providing search at scale. The result: Tadaa supported nearly 500,000 new users in less than one week, quadrupled the number of photos in the system within five days, sustained ~2,500 messages/sec and hundreds of millions of S3 assets, all without hiring additional staff — demonstrating the measurable scalability and operational savings delivered by Amazon CloudSearch and the broader AWS platform.

Tadaa

Friedemann Wachsmuth

CTO, Menschmaschine Publishing