Case Study: Hudl achieves faster global video delivery and scalable performance with Amazon CloudFront

Hudl - Customer Case Study

Hudl, a sports-video analytics company growing about 30% annually, faced the challenge of moving large game-video files quickly and scaling infrastructure to support global demand (on busy nights they upload about 39 hours of video every minute). To speed uploads, improve analytics, and handle variable load, Hudl turned to AWS technologies including Amazon CloudFront (the CDN) alongside other AWS services.

Hudl implemented a mix of AWS solutions — using Auto Scaling on EC2, Amazon S3 Transfer Acceleration (which delivered at least a 20% increase in video upload and encoding speeds), Amazon Redshift for a faster data warehouse, Amazon ElastiCache for Redis for near‑real‑time feeds, and Amazon CloudFront to deliver video globally. The result was measurable: 20%+ faster uploads and encoding, improved analytics performance, and scalable infrastructure to support ongoing growth so coaches get video faster and can analyze it sooner.

Hudl

Brian Kaiser

Chief Technology Officer