Case Study: Kumari achieves 35% faster product discoverability with Amasty’s Improved Layered Navigation

Kumari speeds product discovery by 35% with Amasty

Kumari, a jewelry retailer, faced significant e-commerce challenges due to poor product discoverability on its Magento store. Its filtering system suffered from limited mobile responsiveness, performance bottlenecks that caused slow load times, and unstructured URLs that negatively impacted SEO. These issues led to a frustrating user experience and lost sales opportunities. To overcome this, the company partnered with vendor Amasty and implemented their Improved Layered Navigation module.

Amasty's solution provided a mobile-optimized, multi-select filtering system with real-time AJAX updates and SEO-friendly URLs. The implementation by Amasty's partner agency resulted in a 35% faster product discovery process for customers and a 20% increase in mobile conversions. Additionally, the store achieved higher SEO rankings and lower bounce rates, leading to increased engagement and revenue.

Kumari