Case Study: Medley doubles digital signups with Amanda AI

Medley - Customer Case Study

Medley, a Swedish fitness club chain, faced the urgent challenge of rapidly adapting its marketing strategy to a post-pandemic reality where it could no longer rely on in-person member recruitment. They partnered with the vendor Amanda AI to implement a new digital marketing approach to connect with customers online.

Amanda AI’s solution used its artificial intelligence for extensive local keyword generation and leveraged Facebook's lookalike audience tool to precisely identify and target potential new members. This strategy resulted in a 100% increase in digital signups within six months and provided Medley with a fully automated, highly accurate digital marketing strategy that secured growth for the future.

Medley

Thomas Bjernudd

Chief Executive Officer