Case Study: L’Oréal unlocks search at scale with Amanda AI

L’Oreal boosts conversions 136% with Amanda AI

L’Oréal, a global beauty portfolio, faced the challenge of managing massive search campaigns across its many brands. The manual effort required was significant and led to inconsistent performance, inefficient budget allocation, and gaps in keyword coverage, making it difficult to scale their search efforts effectively. They partnered with vendor Amanda AI to implement an automated solution for their Google Ads campaigns.

The solution from Amanda AI automated daily adjustments, used organic search data for better keyword mining, and provided clearer signals for Google's automated bidding. This resulted in a dramatic improvement: conversions increased by 136% and impressions grew by 154%, while the average CPA decreased by 53% and operational workload was reduced by 19%. Amanda AI enabled L’Oréal to efficiently scale its search activity with much greater cost efficiency.

L’Oreal