Case Study: KungSängen boosts conversions and ROAS with Amanda AI

KungSängen - Customer Case Study

KungSängen, one of Sweden’s largest bed manufacturers, was dissatisfied with the performance and high cost of its traditional marketing agency. Seeking more efficiency and a better return on investment, they partnered with Amanda AI for a new performance marketing solution.

Amanda AI conducted a rigorous audit and implemented its algorithmic solution to optimize ad targeting, particularly in the overlooked area of demographics. This led to a sharp increase in online store conversions and a significantly improved return on ad spend (ROAS) for KungSängen, allowing the company to focus on more strategic discussions.

KungSängen

Ola Benemark

Head of E-commerce