Case Study: Kanalgratis boosts ROAS and digital growth with Amanda AI

Kanalgratis - Customer Case Study

Kanalgratis, a fishing-focused YouTube channel and e-commerce store, faced the challenge of growing its online presence and driving sales. With YouTube as its only traffic source, the company lacked the expertise and budget for a comprehensive marketing strategy. They partnered with Amanda AI to develop a targeted approach.

Amanda AI implemented a strategy focused on search engine presence and a Performance Max campaign with a strong YouTube component. Crucially, Amanda AI's algorithms adjusted ad budgets in real-time based on weather forecasts to optimize spending. This solution delivered an annual ROAS of 20.5% and a peak season ROAS of 33.5% for Kanalgratis, allowing the team to focus on creating content.

Kanalgratis

Sara Fishgal

E-Commerce Manager