Case Study: Gina Tricot achieves 262% higher ROAS with Amanda AI

Gina Tricot - Customer Case Study

Gina Tricot, a popular Swedish fashion brand, faced the challenge of thriving in the competitive e-commerce space and attracting new customers beyond those just searching for their brand name. To reinvent their search strategy, they partnered with the vendor Amanda AI and its novel AI-based technology.

Amanda AI’s solution involved a strategic shift from brand-related keywords to targeting effective but less expensive generic keyword combinations using their algorithms. This approach, which saved significant time and money, increased Gina Tricot's ROAS by 262% in six months and decreased their total brand cost by 91%.

Gina Tricot

Helen Riklund

Head of Marketing