Case Study: Bobbys Hair Care boosts ROAS by 40% with Amanda AI

Bobbys Increasing ROAS during a major growth phase

Bobbys Hair Care, a premium hair and body care brand, faced the challenge of scaling its Google Ads strategy. While their campaigns were optimized for a moderate budget, they had no plan to effectively triple their ad spend or increase their return on ad spend. They partnered with vendor Amanda AI to manage this major growth phase and maximize their advertising investment.

Amanda AI collaborated closely with the Bobbys team to gradually increase spend on Google Search and Shopping campaigns. This involved balancing branded and generic keywords while Bobbys improved its website with better imagery and product descriptions. The solution delivered significant results: a 60% increase in ad spend led to a 130% rise in revenue and a 140% increase in transactions, all while improving ROAS by 40%. Amanda AI's efforts were a key ingredient in the brand's successful expansion.

Bobbys Hair Care

Said Alhmidi

E-commerce Manager