Case Study: Atea achieves nearly 40x ROI with Amanda AI

Atea - Customer Case Study

Atea, one of Northern Europe's largest IT-consultancy firms, faced a challenge when expanding into the competitive hardware segment. Relying solely on personal relationships was insufficient, and they needed a search marketing strategy to be top of search results and prevent clients from finding other providers. They collaborated with vendor Amanda AI to address this.

Amanda AI's solution used artificial intelligence to automatically make nearly 200,000 daily optimizations, allowing Atea to target less popular but effective keyword variations their competitors missed. The results were a remarkable forty-fold (40x) ROI on their search marketing strategy. This process is largely automated, freeing up Atea's product managers for other tasks while consistently bringing clients back.

Atea

Peter Hadenius

Marketing Director