Case Study: West East Travel boosts mobile bookings and customer loyalty with Amadeus m-Power

West East Travel - Customer Case Study

West East Travel, a South East Asian specialist travel agency, wanted to respond to changing customer behavior as more travelers browsed and booked on smartphones. Managing a custom mobile app from scratch would have been costly and time-consuming, so the company looked to its existing IT partners for a faster, lower-risk solution.

Amadeus provided the white-label m-Power app, giving West East Travel a branded mobile platform to stay connected with customers, promote special offers, search and book travel, share itineraries, and send real-time trip alerts. The result was improved customer loyalty and more personal engagement throughout the journey, with measurable market context showing 25% of Europeans had already made a travel booking on their smartphones.

West East Travel

Kevin Huyn

Managing Director