Case Study: Scandinavian Airlines boosts revenue management with Amadeus Altéa Network Revenue Management

Turning network complexity into revenue opportunity with Amadeus Altéa Network Revenue Management

Scandinavian Airlines (SAS), the flag carrier of Denmark, Norway and Sweden, wanted to maximize revenue per seat while improving customer experience for frequent flyers. Facing growing network complexity and pressure from simplified fare structures, SAS needed better support than its legacy revenue management tools could provide, especially across a large O&D network. SAS partnered with Amadeus and adopted Amadeus Altéa Network Revenue Management.

Amadeus implemented a customer-centric, automated network revenue management solution with forecasting, dashboards, fare family optimization, and real-time pricing and availability controls. The system helped SAS better assess willingness to pay, reduce buy-down revenue dilution, and steer network flows more effectively. SAS reported that higher revenue led to a significant boost in earnings, while the airline also gained stronger control, better forecasting, and more time for analysts to focus on higher-value work.

Scandinavian Airlines

Rickard Gustafson

CEO