Case Study: Scandinavian Airlines achieves faster digital innovation and lower costs with Amadeus

The Amadeus Digital Competency Centre and Scandinavian Airlines

Scandinavian Airlines (SAS) faced the challenge of weak profitability and intense competition, compelling them to undertake a digital transformation to reduce costs, generate new revenue, innovate, and improve their time to market. To achieve this, the airline partnered with vendor Amadeus, leveraging their e-Retail engine and other digital solutions to overhaul their customer experience across all platforms.

Amadeus established a dedicated Digital Competency Centre for SAS and implemented its Digital Suite, which included solutions like e-Retail and Flexpricer. The results were significant: development costs for small-to-medium projects were cut in half from €4m to €2m, time to market became three times quicker, and sales conversion rates increased by 0.2 to 0.5%. This successful collaboration led to an extended contract with Amadeus and a measurable improvement in both operational efficiency and customer satisfaction.

Scandinavian Airlines

Pernilla Edelsvärd

Head of Digital Experience