Case Study: Eurostar boosts online rail sales with Amadeus Rail Web Services

Eurostar and Amadeus build on their relationship to drive online rail sales

Eurostar, the high-speed rail operator connecting London, Paris and Brussels, wanted to grow online rail sales and make its services easier to find and book across major travel websites. Its older E-connect product was reaching the end of its life and had limitations in flexibility and display, so Eurostar turned to Amadeus and its Rail Web Services product to create a better online distribution solution.

Amadeus implemented Rail Web Services to connect Eurostar to the digital marketplace through a single integration, enabling broader rail content, more fare choice, and a smoother booking flow. The launch, first on lastminute.com, helped Eurostar exceed its first-year sales target and even double sales targets on lastminute.com, while also improving speed and allowing Eurostar to display and sell every available product.

Eurostar

Darren Williams

Head of Global Sales