Case Study: Silver Hotel Group achieves centralized sales data and streamlined group bookings with Amadeus Hospitality Sales & Event Management

Silver Hotel Group - Customer Case Study

Silver Hotel Group, a privately owned hotel investment, development, and management company in Ontario with 21 properties, needed a cloud-native way to centralize sales and catering data, replace manual spreadsheets, and better connect its regional sales network to meet both its “total guest satisfaction” promise and financial goals. To address this challenge they selected Amadeus Hospitality’s Advanced Module of Amadeus Sales & Event Management.

Amadeus Hospitality implemented the Advanced Module to centralize accounts, automate sales and event workflows, and make data accessible from anywhere. Since going live in early 2017, Silver Hotel Group has gone paperless, reduced customer wait times, streamlined sales operations, freed staff to focus on guest experiences, and positioned the company to win more group business.

Silver Hotel Group

Alex Filiatrault

Regional Director of Sales, Marketing, and Revenue Management,