Case Study: Sonos launches Era series in the Baltic market with AM+A Marketing & Media Relations

Sonos drives 2,900,000+ readership for Era launch with AM+A Marketing & Media Relations

Sonos appointed AM+A Marketing & Media Relations to manage the strategic launch of its new Era series speakers in the Baltic market. The challenge was to generate localized awareness and media coverage for the product launch across Latvia, Lithuania, and Estonia.

AM+A implemented a comprehensive PR and influencer strategy that included country-specific press offices, exclusive reviews with tech media, and collaborations with key influencers. The results were significant, with 17 features in leading publications reaching a total readership of over 2.9 million and high-profile influencer content reaching an audience of over 373,800 tech lovers.

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