Case Study: Dundee City Council boosts EV infrastructure awareness with AM+A Marketing & Media Relations

Dundee City Council reaches 470.8M readers with AM+A Marketing & Media Relations

Dundee City Council contracted AM+A Marketing & Media Relations to generate national and trade press coverage for their electric vehicle (EV) charging infrastructure, aiming to highlight its innovation and accessibility.

AM+A implemented a multi-faceted PR campaign that included targeted pitching, content creation, press trips, and event support. The results were significant, achieving a total readership of over 470 million and an Advertising Value Equivalent (AVE) of £704,767.30. Coverage was secured in major national publications like the Daily Mail and The Sun, as well as key trade titles, successfully showcasing Dundee's EV advancements.

Dundee City Council