Case Study: Derby raises national awareness for its UK City of Culture 2025 bid with AM+A Marketing & Media Relations

Derby earns 20.2M reach with AM+A Marketing & Media Relations

The customer, Derby, faced the challenge of raising national awareness for its bid to become the UK City of Culture 2025 within a tight three-month period. To support this goal, they engaged the vendor AM+A Marketing & Media Relations for PR strategy development and implementation, destination representation, and press office services.

AM+A Marketing & Media Relations implemented a solution that included securing national media coverage, organizing press trips for major outlets, and engaging a local celebrity. This campaign achieved a total reach of over 20 million and an advertising value equivalent of £874,215, generating over £45 of value for every £1 spent.

Derby